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POB Magazine Cover, Oct. 1994COPYRIGHT © 1994 BUSINESS NEWS PUBLISHING CO., TROY, MICHIGAN. REPRINTED WITH PERMISSION.

P.O.B. Magazine
October-November 1994, Volume 20, Number 1
by
Robin J. Williams

It is no secret that the surveying profession is facing a shortage of qualified personnel. More than a few college and university surveying programs--one avenue into surveying--are struggling just to maintain minimum class sizes, let alone grow. If the surveying profession is to survive it needs to expand its pool of recruits. One largely untapped potential source is women.
Consider the fact that an increasing number of women are entering the work force in general, including traditionally male-dominated professions. According to Workforce 2000--Work and Workers for the 21st Century, by the year 2000, approximately 66% of people entering the work force will be women. Such a change, which has already begun in the surveying profession, needs to be continued and supported.

We interviewed nine women, ranging in age from 28 to 65, who are currently working in the surveying profession in various capacities. From these conversations we have gathered their perspectives and experiences of their surveying careers. Their insights into the profession follow.

Wendy Lathrop, PLS
Picture Caption
In addition to her work as manager of the Geographic Search & Service Department of Charles Jones, Inc., Trenton, New Jersey, where she conducts map-based research, Wendy Lathrop, PLS, is also vice president of the National Society of Professional Surveyors.


Entering the Profession
Becoming a part of the surveying profession has often occurred more by chance than by intent. In the October-November 1985 issue of P.O.B. (Vol. 11, No. l), the "Surveyors Speak-Out" question asked readers if they got into surveying by design or by accident. A majority, 64%, entered the profession by accident. The same trend is evident among the women we interviewed. Loyce Smith, PLS, first learned about surveying while working for the city of Boise (Idaho) Public Works Department. (She is now a survey data abstracter with Infotec Development Inc., an engineering firm in Boise; she took an early retirement from the city of Boise after 24 years of service.) Because of personnel shortages, she was asked to either help with a construction inspection project or work as a chainperson on a survey crew (she chose the survey crew). "You don't send out a bird watcher with a telescope and expect them to ever want to come back into the office," she says. "I started out in the sewer engineering section as a drafter. Once I got out into the field I worked my way up to crew chief. Then in 1983 when I broke my leg, I was back working in the office doing design and drafting and getting computer experience."

Wendy J. Woodbury Straight, LS
Picture Caption
Wendy J. Woodbury Straight, LS, (right) owner and operator of Woodbury Surveying, Dunkirk, New York, pauses during the morning project discussion with (from left to right) John Barthelmes, computer science intern, Glenn Anderson, systems manager, and Beverly Evans, computer science intern. Woodbury Straight believes strongly in employing student interns in her surveying company.


Lynne R. Merritt, a survey assistant at Environmental Science & Engineering, Inc., Peoria, Illinois, started out at the company as a receptionist. "I started talking to a man in the surveying department and he pretty much told me what surveying was about. That was the first I had heard of surveying. My former husband was a heavy equipment operator, so I had been around it, but I had never talked to anyone about it. This man in the surveying department said I could be good at it and enjoy it because he thought I had a good ability to get along well with others and he liked my enthusiasm. I had wanted to do something else other than what I was doing--something that would make a difference. So I transferred over to that department and got into it and loved it." Merritt also works for a surveyor a couple nights a week and on Saturdays for extra money. "My company knows about it and my supervisor said it would be good training for me," she explains. In addition to the two jobs, she is raising her seven-year-old son, "who still thinks mommy builds every road." She has an arrangement with her parents to take care of him while she works two jobs. This fall Merritt will be taking night classes for eventual licensure, and although there are quicker ways to obtain a license, "with working 40-plus hours a week, I want to spend as much time with my son as I can."

Others learn about surveying through family members who are in the profession. Three of the women we talked to helped their fathers while growing up. "I worked with my dad when I was a little kid. I did field and office work (I wasn't very good at the field work) for him after school, on weekends, and during the summer," recalls Wendy J. Woodbury Straight, LS, owner and operator of Woodbury Surveying, Dunkirk, New York. "I liked the work at the time, but I never considered it a career opportunity for a woman. In the '50s and '60s when I grew up it wasn't an option. I always thought I was supposed to be a teacher like my mom, and I taught for awhile until I realized that I liked surveying." When she made her decision to pursue a surveying career, she began working full time in her father's company. In 1983 she became the owner. "My dad had talked to me about taking over because he wanted to retire -- my mom was already retired and they wanted to travel."
Cathy Bishop Costarides, PLS
Picture Caption
Cathy Bishop Costarides, PLS, began her surveying career at age 13 when she worked out in the field for her father's surveying company. She has followed in her father's footsteps by starting her own company - C & C Land Surveyors, Inc., of Acworth, Georgia.


When Cathy Bishop Costarides, PLS, president of C & C Land Surveyors, Inc., Acworth, Georgia, began helping her father out in the field at age 13, "I had no idea of what I was doing." After high school she started working for him full time, "mostly in the office." When he moved the office out of Acworth three years later, she stayed behind. "I went to work for various other surveyors. Six years later I had a bachelor's degree in business administration and marketing. I wasn't sure I wanted to get into land surveying, but as soon as I got out of it I went right back in--it gets into your blood. So I went to Southern College of Technology [Marietta, Georgia] for two years to get my bachelor's degree in civil engineering, then I got my LSIT, then my RLS, then I met my husband, who is also a licensed surveyor, and in 1989 I opened my business." Although she loves her work, it is not without its difficulties: "A lot goes on here and I can't get away--I feel trapped sometimes and I can't really take a long, extended vacation. With my husband and I working together, he really can't get away either. We're still trying to work this out."

Interestingly, only one of the women interviewed has a surveying-related degree, although almost all of the women have taken college courses in surveying, are licensed, and have degrees in other fields. Instead of taking the formal four-year-degree route, these women have followed the course of many other surveyors to gain knowledge: on-the-job training, seminars, conferences, work-shops, continuing education classes, etc. Even their other degrees are valuable. "I can honestly say that I use my bachelor's degree in business administration and marketing as much as I do my surveying training. My business degree was not a waste--I would definitely recommend that everybody take at least one business course," says Bishop Costarides.

As they entered the profession, these women also became active in surveying-related organizations, often holding leadership positions at local, state, and national levels. Joanne Darcy Crum, LS, sole proprietor and principal of Joanne Darcy Crum, LS, a surveying firm in Cobleskill, New York, was president of the Colonial States Board for Land Surveyor Registration and is vice chairperson of the New York State Board for Engineering and Land Surveying. Wendy Lathrop, PLS, manager of the Geographic Search & Service Department of Charles Jones, Inc., a firm in Trenton, New Jersey, that conducts various searches for other companies, is vice president of the National Society of Professional Surveyors (NSPS) and past president of the New Jersey Society of Professional Land Surveyors. Linda Miller, PLS, sole proprietor of Miller Land Surveying Company, Bend, Oregon, was president of the Central Oregon Chapter of the Professional Land Surveyors of Oregon. Loyce Smith was president of the Idaho Association of Land Surveyors and an NSPS governor for Idaho. Margarita (Maggie) Weidener, PLS, owner and president of Weidener Surveying and Mapping, P.A., Miami, Florida, is chairperson of the Florida State Board of Professional Land Surveyors and was vice president of NSPS. Woodbury Straight chaired the Membership Development Committee for the American Congress on Surveying and Mapping (ACSM) and headed its equal opportunity task force. "I think if somebody is in the field or familiar with the field, probably one of the most important things he or she can do is get involved in surveying associations. That really has had a major, major impact on my life and in my business," comments Darcy Crum.
Linda Miller, PLS
Picture Caption
Linda Miller, PLS, sole proprietor of Miller Land Surveying Company, Bend, Oregon, worked with her father, also a surveyor, in 1986 on a mapping project 30 miles west of Las Vegas, Nevada. Although she has owned her own surveying company since 1979, she still enjoys working with her father, whom she credits with teaching her a lot about the profession.


These women are also active in such associations as the National Association of Women in Construction (NAWIC), the Society of Women Engineers (SWE), the Forum for Women in Surveying (a standing committee of NSPS), and the National Association of Women Business Owners. Weidener belongs to this last organization: "It is important because I get to share with other women business owners the problems and situations that we might have in common with each other. I find it very, very helpful." And although Woodbury Straight belongs to NAWIC, SWE, and the Forum, she looks forward to the day when such associations will no longer be necessary (when the male-to-female ratio is 50-50). "[The associations] need to be here for solidarity. At this point in time they are helpful in networking," she says. It was, in part, because of this need that the Forum for Women in Surveying was formed in 1983 by Woodbury Straight, Lathrop, and Mary C. Feindt, PS, president of Charlevoix Abstract & Engineering Co., Charlevoix, Michigan.

Once in the Profession
We asked the nine women to rate their level of job satisfaction, with ten being the highest--the average was 9.1. "I am doing something different all the time--the degree of variety is what I like, from construction staking to mapping flood plains to building layouts to surveying hazardous waste sites to drawing up plans," comments Merritt. Lathrop concurs: "There's a lot of flexibility in my work. I enjoy the responsibility and the type of work that I do." Her department does a lot of map-based research, including reading flood insurance rate maps, performing offsite wetlands investigations, and researching historical tidewater regions in New Jersey. "As manager of the department and as a surveyor I field the technical questions and train the people here as to proper ways in which to read maps, scaling, and making different kinds of judgments on them. I'm also building a GIS [geographic information system] to make our resources more accessible. There's a lot of opportunity for growth--I've learned a lot while I've been here, partly through their support in allowing me to take other courses. As long as I'm growing, I'm happy."
Joanne Darcy Crum, LS
Picture Caption
Joanne Darcy Crum, LS, sole proprietor and principal of Joanne Darcy Crum, LS, Cobleskill, New York, who opened her business in 1987, likes the fact that surveying is such a varied profession.


Another explanation for this high level of job satisfaction is that these women have achieved significant goals in their surveying careers, including, for six of them, starting their own surveying businesses.|

"Having my own business is the best thing that has ever happened to me," says Weidener. "You end up working much harder, but it is more rewarding because you are in control. I strongly encourage someone who has the desire to go into their own surveying business." Reasons for going out on one's own vary. Although Weidener held a very high place at the multidisciplinary engineering company she worked for and was even a stockholder, "I pretty much felt that I had gone as far as I was going to go. I wasn't growing anymore and I didn't feel motivated or challenged." Out on her own, Weidener faced difficult challenges, especially in the beginning: "I'll be the first one to admit that the first few years were horrendous, especially when you start a business from scratch with no clients--with no prospective clients for that matter. I used to describe those years as blood, sweat, and tears because it seemed like every single contract I got was because I was a pest and I insisted so much that they finally gave me small jobs so I would go away. Although it was very, very difficult, and I would not want to do it over again, I'm very happy that we're now a well-established firm in Florida and we have a good reputation and people know who we are."

For some of the women, starting their own surveying business happened more by chance than by design. As Darcy Crum explains, "After I had my license for two years, I felt I couldn't make any more progress at the company I was working for. I gave serious consideration to looking for another job or going to law school. I have a brother in business for himself in New Jersey and he said, 'Why don't you just stop whining and open your own business?' And at that point I said, 'Oh, OK, I can do that.' And that's what I did." Although she did not plan to go out on her own at this point in her life, the timing worked out well. "When I started my business my daughter was in kindergarten and for me to get a job would have meant traveling to Albany [New York], a 40-mile trip during a 40-hour workweek, and I didn't want to be an hour away. But there was an opportunity to take advantage of. I live in the largest village in our county and there wasn't a surveyor here in town. I felt I should start a business here rather than sit around and watch someone else move in."

Flo Smith, owner of Flo Smith, CCA (certified construction associate, a degree similar to a certified public accountant), a survey instrument consulting firm in Peoria, Illinois, was also encouraged by someone else's suggestion to start her own firm. For 40 years she worked for a blueprint company that also handled surveying supplies. "I did everything while I was there. I was hired as a bookkeeper, but I became a buyer, sales trainer, etc." She ended up marrying the president, but when he died the business was divided up and she was literally out of a job. "I got a call from a customer who said he had found out I was no longer there. And he said, 'What are you going to do? Are you going to sit there and feel sorry for yourself? Are you going to work in a department store and lose all of your technical knowledge, or are you going to take my order?' And that's what I basically did. With the help of my NAWIC friends, we went to all the hog roasts, fish fries, chicken suppers--whatever was going on in town where we thought some potential customers might be at--and passed out literature. I was so busy the first month that I didn't have time to learn how to go about getting registered for a business in Illinois."

An important factor for business owners is their family. "I really like the one-person office right now. I've been a single mother of two children forever and to keep the office small like this--to have that control--has really made my life easier as far as raising the children and running the business," says Miller. "I've always included them in my work and to me that is a big encouragement. My son at 20 can run a crew and my daughter at ten can answer the phone beautifully. My daughter says she wants to go into surveying, but my son also said that at ten. Now he doesn't even want to touch it. However, I wouldn't be surprised some day if they both became surveyors--it's in their blood." Miller got her start in surveying, not surprisingly, by working for her father after school and during summers.

For women working in the surveying profession, there are certain advantages to being female. The most obvious advantage takes the form of women-owned business enterprises (WBEs), although not all women see this set-aside status as a good thing. Woman-owned businesses can be certified as a WBE, which allows them to compete with other WBEs and DBEs (disadvantaged business enterprises) for the percentage of public contracts that must be set aside for minority businesses. This set-aside status gives WBEs a better chance to win public contracts since they do not have to bid against all available firms all the time.

Recognition is also a big advantage. Because there are so few women in surveying, the surveyors who are women are noticed and remembered. "You really earn the admiration of people even when you are not trying, because you have to prove yourself capable of so many different things," says Flo Smith.

Some of the women cite psychological differences, such as better communication and problem-solving skills and orientation to detail, as advantages for women. "Women deal with people differently than men do, and it's been a real learning process for me, working in a male-dominated field, to see that difference," says Lathrop.

Offering Encouragement
Perhaps the true test of a person's love of his or her chosen field is the answer to the question, "Would you encourage others to enter this profession?" All but one of the women we interviewed answered yes (the one said low pay and low esteem for professionals were the main reasons). Advantages mentioned by the rest of the women include numerous opportunities, rapid growth, and a wide variety of functions. As Darcy Crum puts it, "It's such a varied field--that's what I like about it. You are not pigeonholed--you can do research, field work, office work, mapping, and drafting. There's just a gamut of things that are available for you to do. You have to have good communications skills, you have to use history and math--it's a very well-rounded profession."

It is obvious these women enjoy surveying, and having already "paid their dues" in their pursuit of a surveying career, they have words of wisdom for those interested in working in the profession. "Continuous upgrading of one's expertise is essential. A person must be motivated to learn; to handle stress and deadlines; to make important decisions and make sure they are correct decisions; to work well with people; to be aware of proper business procedures; and to be ethical and honest," says Miller. Loyce Smith adds: "I would recommend that women interested in surveying stay in good physical condition and get a well-rounded education with plenty of math. It would be a good idea to know how to do some work with the older instruments and older methods so that they know whether or not to believe the electronic answers." Probably the most common traits that have led to successful careers for these women are having a strong math and science background and being persistent in the pursuit of one's vocation, despite the obstacles.

Encouraging those interested in surveying is only half the battle, however; the other half is educating those who know very little, if anything, about the profession. All the women agreed upon two major strategies: familiarizing the general public on the profession, and informing students, all the way down to the kindergarten level, about this career option. (And what does one say to kindergarteners about surveying? "Your swing set being on somebody else's property or when your mommy yells at you about not being allowed off your property," according to Darcy Crum.)

High schools are the most common places to promote surveying, and the most common method is a career day. Most of the women we spoke to have participated in career days. TrigStar programs are another way to promote surveying to students. Surveyors with children have a natural advantage when it comes to getting the word out in the classrooms: speaking to their child's own class. Starting when her daughter was in first grade (she is now in fifth grade), Miller explains, "I would take the equipment in and acquaint the kids with measuring and mapping techniques. I wanted to show them that this is a profession that you can go into with a lot of pride. At the high school I donated my surveying work to put in the ball fields, with my son's help. He would also bring home friends who wanted to learn about land surveying and would want to work. That happened quite a lot," she continues.

However, before one can participate in a career day, the surveyor sometimes has to educate the adults. "A local high school guidance counselor called me and I told her what I did and what I was going to do in my presentation, and she sent me a letter to 'Joanne Darcy Crum, Land Developer.' When I got in there, she had no idea whatsoever, even after I had spoken with her on the phone, about what a land surveyor did. And this is somebody who is a guidance counselor. If they don't know what land surveying is, how are the students going to know?"

In a 1992 report by the National Society of Professional Engineers, "The Glass Ceiling & Women in Engineering," as discussed in its August-September 1992 newsletter Industry Engineer, chief executive officers of construction companies believed that a significant obstacle to women's advancement is the lack of female role models. Indeed, most of the women we interviewed did not have any female mentors, if they even knew of any other women in the profession while they were coming up through the ranks. "Having a female role model is extremely important. You can pretend to be one of the boys for a long time, but there are things that will happen that you will need a sister to talk to. The one [problem] I hear about most frequently is not being part of the club, not being accepted in the higher echelons. On the job, quite often you are hired for some affirmative action program and you are not necessarily in the loop, and you may sense it. You don't complain, you just work around it--and this is when you need a female friend to talk to," says Woodbury Straight.

Merritt agrees that role models are valuable. "We need to see what other women are doing. I think it is very important. We also need to get the word out that there are women in surveying and women in construction."

Role models provide support not only for others in the field, but also for those outside the profession. As Weidener explains, "The more that females are in the limelight and show what they have done, the more that other females become attracted to the profession because they feel they can do it too, and that they are not out there alone."

Many of the women currently in surveying are role models, whether they know it or not, and will be mentors if they are not already. This is an important realization since there are so few women in the profession now, and because of the increasing numbers expected in the future.

The individuals we talked to are just a sampling of the women who followed the same routes into the profession as their male counterparts and became experienced and dedicated surveyors.Flo Smith

 

Picture Caption
Flo smith, owner of Flo Smith, CCA, a survey instrument consulting firm in Peoria, Illinois, that she started in 1986, meets up with acquaintance Terry Fredericks, a surveyor at Casper and Associates, Westchester, Illinois, in the exhibit hall at the American Congress on Surveying and Mapping 1990 Annual Convention and Exposition in Denver, Colorado. Smith has been instrumental in the National Society of Professional Surveyors Forum for Women in Surveying.


Sidebar Story #1
Surveying's Next Generation

Ginger Michalski
Picture Caption
As a senior at Pickford High School (Michigan), Ginger Michalskl worked for a local surveying firm during the school year and then full-time in the summer. In the fall she became a first-year student in the surveying engineering program at Ferris State University, Big Rapids, Michigan.


It was just a suggestion, but the surveying profession gained another member because of it. When Ginger Michalski, a Pickford, Michigan, 17-year-old high school senior who likes math visited Ferris State University, Big Rapids, Michigan, looking for something in technology, it was suggested that she check out the surveying engineering program. After talking to Professor Sayed Hashimi, head of the surveying engineering program, and learning more about surveying (this was the first she had ever heard of it), she returned to Pickford High School and entered a mentor program with Northwoods Land Surveying in Sault Ste. Marie, Michigan. One day a week for six weeks Michalski worked at Northwoods, which was no small feat since Novembers in the Upper Peninsula of Michigan can be quite nasty. This summer Northwoods hired her for full-time work. "I did a little bit of everything--I was on the rod for awhile, I worked with the instruments, and I did a little bit of research," says Michalski. "I like being outside and the math is pretty cool."

Although it is too early to know exactly what she wants to do upon graduation, Michalski plans to obtain her surveyor's license, get a job in the surveying profession, most likely within the state, and "maybe some day start my own company." In the meantime, she'll be hitting the books, and running the traverses. for the next four years.


Sidebar Story #2
59 Years Experience
Mary C. Feindt, PS
Picture Caption
Mary C. Feindt, PS, president of Charlevoix Abstract & Engineering Co., Charlevoix, Michigan, began her surveying career in 1938, and is seen here in the 1950's with a level.

One special female role model in the surveying profession, as attested to by several of the women we spoke to, is Mary C. Feindt, PS, president of Charlevoix Abstract & Engineering Co., Charlevoix, Michigan. Says Wendy Lathrop, PLS, manager of the Geographic Search & Service Department at Charles Jones, Inc., Trenton, New Jersey: "I have a great deal of respect for Mary Feindt--she's accomplished a great deal. People listen to her because she knows what she's doing. She's been doing it a long time and has a lot of expertise. I respect people who do not have to use brute strength to do their job. They just go along and do what they want and get professional satisfaction and do a topnotch job like she does."

In 1938 Feindt was the only woman to graduate from the University of Michigan (U of M) with a bachelor's degree in geodesy and surveying. In an August-September 1982 (Vol. 7, No. 4) P.O.B. profile, Feindt described her college experience: "The professors tried to get me to go into electrical engineering. One professor, the first time I was in his class, said he'd taught three girls and hadn't gotten along with any of them. He wondered if I wanted to get out. But I stayed and then he was very good to me. All year I'd go in after class and he'd help me a lot. Math was very easy; but I grew up playing with dolls and it was difficult for me to learn how machinery worked. This professor then got me my first job, which was in Charlevoix, and I'm still there." In 1944 she received her master's degree in civil engineering from U of M, bought the firm where she started her career, and received her license. She has served as the county surveyor for Charlevoix County chairperson of the Michigan State Board of Land Surveyors, member of the Board of Governors for the American Land Title Association (ALTA), and chairperson of the American Congress on Surveying and Mapping's (ACSM's) ALTA Liaison Committee and of ALTA's ACSM Liaison Committee. In fact, she counts the approval of surveying standards for ALTA and ACSM as her most memorable achievement in her career.

Upon the anniversary of her fiftieth year in her surveying business (August 12, 1994), Feindt commented on women in surveying: "Any women entering the profession should be doing it for the love of the profession, not because it's a man's world. Surveying is a beautiful profession and it doesn't matter if it's a man or a woman doing the work." With her 50 years as a basis, (for 35 years she was the only licensed female surveyor in Michigan), she advises, "Women will need to work a little harder--the general population hasn't entirely accepted men and women being equal. There will be some obstacles, but they can be overcome, although women shouldn't be demanding about it. If you work hard, people will automatically recognize your efforts."

This article first appeared in the October-November 1994 issue of POB magazine.

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